Discovery Center Museum
711 North Main Street
Rockford, Illinois 61103
(815) 963-6769

FOR IMMEDIATE RELEASE:
Thursday, May 8, 2008
CONTACT:
Ann Marie Walker, Marketing Manager
(815) 963-6769, ext. 2832

Dog Whisperer to unleash his power in Rockford this Fall

FOR IMMEDIATE RELEASE:
Thursday, May 8, 2008
CONTACT:
Ann Marie Walker, Marketing Manager
(815) 963-6769, ext. 2832
e-mail: annmariew@discoverycentermuseum.org
www.discoverycentermuseum.org


Dog Whisperer to unleash his
power in Rockford this Fall
Discovery Center Auxiliary brings renowned dog expert Cesar Millan
to Rockford for Museum fundraising event


ROCKFORD, Ill. – Hold on to your leashes, dog lovers. The Discovery Center Auxiliary is bringing renowned dog behavior expert and New York Times best-selling author Cesar Millan to Rockford this fall. Millan will be the feature of Discovery Center’s annual fundraising event.

Thru a Dog’s Eyes…featuring Cesar Millan will be held at 3 pm on Saturday, October 18, 2008 at the Coronado Performing Arts Center in Rockford, Illinois. Tickets for the 90-minute interactive talk will go on sale Friday, May 9 and can be purchased online at www.coronadopac.org or through the Coronado Box Office at 815.968.0595. Ticket prices are $200 (includes VIP seating and reception), $75, $55 and $35.

Discovery Center will also host a variety of daytime activities at the museum including:
• Mini-seminars on dog-related topics featuring local experts
• Pet Expo featuring local companies selling products and services related to pets
• Hands-on pet-related art and science activities for children and families

Check Discovery Center’s website often as details become available at discoverycentermuseum.org

Thru a Dog’s Eyes presenting sponsor is Meyer’s Kennel, with support from additional sponsors including the Community Foundation of Northern Illinois; Animal Medical Clinic; Kobyco Windows; Forest City Dog Training; Airport Pet Lodge and AMCORE Bank; along with media sponsorship provided by B103; WIFR-23 and the Rockford Register Star.

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Cesar Millan is one of the most sought-after specialists working in the field of dog rehabilitation. He has an uncanny gift for communication with dogs and seeing the world through their eyes.

Millan performs amazing rehabilitations of aggressive, scared, lazy, compulsive and jealous dogs – and of the families that are usually in the spotlight in his National Geographic Channel (NGC) series Dog Whisperer. Each episode of Dog Whisperer follows Cesar as he goes directly into the homes of dog owners and documents the transformations that take place under Cesar’s guidance. Cesar travels the country rehabilitating dogs, training owners and sharing his “exercise, discipline, affection” formula for balanced dogs.

Millan has also grown into a pop culture phenomenon, including parodies on South Park and Saturday Night Live; references on popular shows including Jeopardy! appearances on Oprah, The Tonight Show with Jay Leno, Today Show, The View and Live with Regis and Kelly. Cesar even has fans in outer space! NASA recently arranged for Cesar to speak via videoconference with his “biggest fan,” Suni Williams, an astronaut aboard the International Space Station. At appearances throughout the country, Cesar draws sold-out crowds of fans ready to hear Cesar’s signature “Tsst!” while learning from the master how to become a calm-assertive pack leader.

Cesar is also the author of both The New York Times bestsellers Be the Pack Leader and Cesar's Way.

To learn more about Millan, visit his website at www.cesarmillaninc.com


Discovery Center Museum is a non-profit science and children’s museum with over 200 hands-on exhibits, planetarium, special area for children under 6, and an outdoor science park. For additional information, the public is encouraged to call Discovery Center at (815) 963-6769 or visit the Museum’s web site at www.discoverycentermuseum.org. Discovery Center Museum is ranked the #4 Children’s Museum in the Nation by Child magazine and is located inside Riverfront Museum Park at 711 North Main Street, Rockford, Ill. General admission to the Museum is $6 adults, $5 children (ages 2 to 17) and free to children under 2 years and Museum members. Hours of operation are: 10 a.m. to 5 p.m., Monday through Saturday; Noon to 5 p.m., Sundays; and 10 am to 7 pm Thursdays from Memorial Day through Labor Day.

*** MEDIA USE ONLY ***
For additional information or to make media arrangements, please contact Ann Marie Walker, marketing manager, at (815) 963-6769, ext. 2832 between 9 a.m. and 4 p.m., Tuesday through Friday.
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For additional information, the public is encouraged to call Discovery Center at (815) 963-6769 or visit the Museum’s web site at www.discoverycentermuseum.org. Discovery Center Museum, one of the Nation’s 10 Best Children’s Museums as cited by Child magazine, is located inside Riverfront Museum Park at 711 North Main Street, Rockford, Ill. General admission to the Museum is $5 adults, $4 children (ages 2 to 17) and free to children under 2 years and Museum members. Hours of operation are: 10 a.m. to 5 p.m., Monday through Saturday; Thursday until 7p.m. (summer only); and Noon to 5 p.m., Sunday.

 
Ilinois. Mile After Magnficent Mile.

Discovery Center Museum 711 North Main Street Rockford, Illinois 61103 (815) 963-6769
http://www.discoverycentermuseum.org/about/pr/20080508_dog_whisperer_to_unleash_his_p.php